Our Trade Shows

Our Trade Shows

Big ideas. Real connections.

Big ideas. Bright booths. Real connections.

We love getting out from behind the screen and into the excitement of live events. Whether we're exhibiting at a major international trade show or hosting one of our own regional showcases, there's nothing better than seeing our products in action, catching up with customers and building new partnerships.

Discover our latest launches

Whether you’re an existing partner or new to Wilton Bradley, we’d love to connect and show you what’s in store for the year ahead.

Next Upcoming Event

London Toy Fair

📍 Olympia, London
📅 19 Jan 2027 - 21 Jan 2027
🎪 Stand E89 & E98

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 200 exhibitors showcasing thousands of products to visitors including retailers, buyers, media and the wider industry.

January 2027
📍 Olympia, London
📅 19 Jan 2027 - 21 Jan 2027
🎪 Stand E89 & E98
🏷️ Trade Shows

London Toy Fair

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia. The toy industry’s showcase welcomes more than 200 exhibitors showcasing thousands of products to visitors including retailers, buyers, media and the wider industry.

Starts in 102 days
toyrific
xootz
View Event Book Appointment
September 2026
📍 Business Design Centre, London
📅 9 Sep 2026
🎪 Stand C32
🏷️ Consumer Shows, Press Events

The Big Christmas Press Show

The Christmas Press Show, held on the 9th September, is the UK’s leading retail event for the media. Providing one destination for hundreds of journalists, broadcasters, producers, and editors to meet with a multitude of brands and retailers showcasing their new launches and seasonal product ranges.

toyrific
xootz
View Event Book Appointment
February 2027
📍 Messezentrum, Nuremberg
📅 2 Feb 2027 - 6 Feb 2027
🎪 Stand TBC

Spielwarenmesse Nuremberg

Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse a unique event for all players in the toys and games market.

Starts in 116 days
toyrific
xootz
yello
View Event Book Appointment
September 2026
📍 1960 East Grand Ave, El Segundo
📅 14 Sep 2026 - 25 Sep 2026
🎪 Stand Suite 870

LA Toy Preview

The LA Toy Shows held in April and September are now the key preview events for the worldwide Toys and Games Industry. Located in the heart of the Toy District of El Segundo, there are 4 main buildings, one of them the LA home of the American Toy Association.

toyrific
xootz
yello
View Event Book Appointment

Where You’ll Find Us

From Birmingham to Hong Kong, our trade shows are where ideas come to life. Come and explore our newest collections, get hands-on with our latest products, chat with the team behind the brands and be among the first to see what's coming next.

Whether you're discovering future bestsellers or catching up with familiar faces, we can't wait to welcome you.