About Us

About Us

Over 30 years of ideas, innovation and adventure

About Wilton Bradley Group

For over three decades, the Wilton Bradley Group, comprising Wilton Bradley and TII Brands, has designed, developed, sourced and distributed quality consumer products for retailers and consumers across the UK and around the world. From market-leading leisure and toy brands to specialist product innovation and responsible sourcing, our group combines creativity, commercial expertise and global supply chain excellence.

Wilton Bradley

One of the UK's leading manufacturers of consumer leisure, toy and sports products. With a portfolio of established brands and extensive retail partnerships, Wilton Bradley combines in-house design, global sourcing and UK distribution to deliver quality products at scale.

Wilton Bradley HK

Based in the heart of Kowloon, Wilton Bradley’s Hong Kong office plays an important role in supporting our international operations and connecting our teams across the globe. Strategically located within one of Hong Kong’s most dynamic commercial districts, the office works closely with our UK headquarters and wider network, helping to coordinate sourcing, product development and supplier relationships throughout Asia. This on-the-ground presence enables us to work closely with our partners and maintain the quality, innovation and attention to detail that sit at the heart of Wilton Bradley.

TII Brands

Part of the Wilton Bradley Group and a sister company to Wilton Bradley, TII Brands brings together a diverse collection of lifestyle brands designed for the way people live, move and play. From fitness and home to outdoor adventures and everyday fun, we’re all about creating great products, building exciting brands and bringing a little more enjoyment to life.

Wilton Bradley (UK & HK): Our Story

For over 30 years, Wilton Bradley has been inspiring people to play, explore and create lasting memories. As one of the UK's leading leisure product specialists, we design, develop, source…

For over 30 years, Wilton Bradley has been inspiring people to play, explore and create lasting memories. As one of the UK's leading leisure product specialists, we design, develop, source and distribute innovative products that encourage active lifestyles and bring people together. From own-brand collections to exclusive global partnerships, our…

Wilton Bradley Today

200

Team Members

100M+

Annual Sales

35

Countries we sell in

Set up in 2024 by the Wilton Bradley Charitable Trust, Bedz4Kidz is helping tackle bed poverty across Torbay and South Devon. The service provides brand-new beds and bedding to local…

Our Mission

To spark joy and connection in every moment by designing innovative, sustainable leisure products that bring families and communities together.

Our Vision

To be the world’s most trusted and forward-thinking leisure brand—leading the way in responsible play, outdoor living and purposeful design, so that every interaction leaves a positive mark on people and planet.

Our Values

Innovation by Design

We relentlessly explore new ideas, materials and technologies—turning creative sparks into playful, high-quality products that surprise and delight.

Planet at Heart

Sustainability guides every decision: from eco-conscious sourcing and packaging to minimising waste, we’re committed to protecting the environment for future generations.

People Powered

Whether it’s our close-knit Wilton Bradley team, our global partners or the families who use our products, we champion collaboration, empathy and respect in all we do.

Integrity in Action

Honesty, transparency and fairness are non-negotiable. We hold ourselves accountable—delivering on our promises and upholding the highest ethical standards.

Inclusive Play

We design with everyone in mind—ensuring our products and experiences are accessible, diverse and welcoming, so that play truly has no boundaries.
What We Do

What We Do

Discover more detail about what we specialise in here at Wilton Bradley.